You, as a business (be it a startup or an enterprise), come with a firm belief that "I know how to effectively run my business like no one else."
Just because you grew 10-12% YoY does not mean you have done something exceptionally well. If market growth is same, I would imagine you have a zero-growth rate on your own. At times, external views are a good way to calibrate if you have improvement opportunities. And you absolutely have nothing to loose by such calibrations, but only to gain. Complacency has been a key contributor to perished businesses.
Leadership commitment & will to adapt positive ideas which are demanded by changing times, industry, competition. Risk becomes higher if you do not adapt to changing market conditions & business disruptions. Cost of lost opportunity over period can prove significantly large, in the range of 1-4% of your annual revenue, and revenue pilferage in distribution enterprises may amount up to a 10% of annual leakages.
Key expectations we have been listening from enterprises like you include (but not limited to):
Businesses failing to innovate, keeping customer at the center of it, is bound to perish. Its proven time and again. If you want to sustain and grow, always ensure that:
1. Never hesitate to try things (Strategies & actions) without fear of failure
2. Its always about customers, who keep changing without telling us,
3. Cultures are important for building effective strategy. Nothing succeeds without committing 100% to your chosen paths. And
4. Always keep learning from examples. One career lifetime isn’t sufficient for anyone to try everything himself.
Its always about you & your customers!
Business disruptions are here to stay. Your customers, competitors and markets are changing more rapidly than you can imagine.
"Not doing anything" is the biggest business risk & opportunity price one pays for keeping close to their past glory and not remain consistently prepared for the future.