It is always about your business!

You, as a business (be it a startup or an enterprise), come with a firm belief that "I know how to effectively run my business like no one else."

Just because you grew 10-12% YoY does not mean you have done something exceptionally well. If market growth is same, I would imagine you have a zero-growth rate on your own. At times, external views are a good way to calibrate if you have improvement opportunities. And you absolutely have nothing to loose by such calibrations, but only to gain. Complacency has been a key contributor to perished businesses. 

Leadership commitment & will to adapt positive ideas which are demanded by changing times, industry, competition. Risk becomes higher if you do not adapt to changing market conditions & business disruptions.  Cost of lost opportunity over period can prove significantly large, in the range of 1-4% of your annual revenue, and revenue pilferage in distribution enterprises may amount up to a 10% of annual leakages.   

Key expectations we have been listening from enterprises like you include (but not limited to):

• How do I get the best current & relevant expertise, on Part Time basis when needed?
• Will they bring knowledge/expertise from market that I operate in?
• How can I test strategy success in my own environment? 
• Spend linked to outcome? 
• Re-use of my existing resources & investments?
• Will we get final decision in strategy adoption/execution? 

Businesses failing to innovate, keeping customer at the center of it, is bound to perish. Its proven time and again. If you want to sustain and grow, always ensure that:

1. Never hesitate to try things (Strategies & actions) without fear of failure 

2. Its always about customers, who keep changing without telling us, 

3. Cultures are important for building effective strategy. Nothing succeeds without committing 100% to your chosen paths. And 

4. Always keep learning from examples. One career lifetime isn’t sufficient for anyone to try everything himself.